{"id":44295,"date":"2024-12-12T07:09:00","date_gmt":"2024-12-12T12:09:00","guid":{"rendered":"https:\/\/digitalcontentnext.org\/?p=44295"},"modified":"2024-12-09T13:20:47","modified_gmt":"2024-12-09T18:20:47","slug":"beyond-subscriptions-and-advertising-5-proven-revenue-tactics-to-try","status":"publish","type":"post","link":"https:\/\/digitalcontentnext.org\/blog\/2024\/12\/12\/beyond-subscriptions-and-advertising-5-proven-revenue-tactics-to-try\/","title":{"rendered":"Beyond subscriptions and advertising: 5 proven revenue tactics to try"},"content":{"rendered":"<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2024%2F12%2F12%2Fbeyond-subscriptions-and-advertising-5-proven-revenue-tactics-to-try%2F&text=Beyond%20subscriptions%20and%20advertising%3A%205%20proven%20revenue%20tactics%20to%20try&via=DCNorg\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2024%2F12%2F12%2Fbeyond-subscriptions-and-advertising-5-proven-revenue-tactics-to-try%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mastodon shariff-nocustomcolor\" style=\"background-color:#563ACC\"><a href=\"https:\/\/s2f.kytta.dev\/?text=Beyond%20subscriptions%20and%20advertising%3A%205%20proven%20revenue%20tactics%20to%20try https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2024%2F12%2F12%2Fbeyond-subscriptions-and-advertising-5-proven-revenue-tactics-to-try%2F\" title=\"Share on Mastodon\" aria-label=\"Share on Mastodon\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#6364FF; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"75\" height=\"79\" viewBox=\"0 0 75 79\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M37.813-.025C32.462-.058 27.114.13 21.79.598c-8.544.621-17.214 5.58-20.203 13.931C-1.12 23.318.408 32.622.465 41.65c.375 7.316.943 14.78 3.392 21.73 4.365 9.465 14.781 14.537 24.782 15.385 7.64.698 15.761-.213 22.517-4.026a54.1 54.1 0 0 0 .01-6.232c-6.855 1.316-14.101 2.609-21.049 1.074-3.883-.88-6.876-4.237-7.25-8.215-1.53-3.988 3.78-.43 5.584-.883 9.048 1.224 18.282.776 27.303-.462 7.044-.837 14.26-4.788 16.65-11.833 2.263-6.135 1.215-12.79 1.698-19.177.06-3.84.09-7.692-.262-11.52C72.596 7.844 63.223.981 53.834.684a219.453 219.453 0 0 0-16.022-.71zm11.294 12.882c5.5-.067 10.801 4.143 11.67 9.653.338 1.48.471 3 .471 4.515v21.088h-8.357c-.07-7.588.153-15.182-.131-22.765-.587-4.368-7.04-5.747-9.672-2.397-2.422 3.04-1.47 7.155-1.67 10.735v6.392h-8.307c-.146-4.996.359-10.045-.404-15.002-1.108-4.218-7.809-5.565-10.094-1.666-1.685 3.046-.712 6.634-.976 9.936v14.767h-8.354c.109-8.165-.238-16.344.215-24.5.674-5.346 5.095-10.389 10.676-10.627 4.902-.739 10.103 2.038 12.053 6.631.375 1.435 1.76 1.932 1.994.084 1.844-3.704 5.501-6.739 9.785-6.771.367-.044.735-.068 1.101-.073z\"\/><defs><linearGradient id=\"paint0_linear_549_34\" x1=\"37.0692\" y1=\"0\" x2=\"37.0692\" y2=\"79\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#6364FF\"\/><stop offset=\"1\" stop-color=\"#563ACC\"\/><\/linearGradient><\/defs><\/svg><\/span><\/a><\/li><\/ul><\/div>\n<p>Media companies are increasingly exploring innovative revenue models as a strategic element of ongoing efforts to reduce their reliance on advertising and subscriptions. This is significant because, although the global advertising market continues to grow, the <a href=\"https:\/\/www.ft.com\/content\/e9d9befb-d5fd-438e-89d3-47f894c56736\" target=\"_blank\" rel=\"noreferrer noopener\">proportion of these revenues<\/a> coming to publishers has long been in decline. Similarly, despite the fact that the media industry has seen numerous subscription success stories, <a href=\"https:\/\/pressgazette.co.uk\/news\/news-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">research suggests<\/a> that the opportunity may be leveling off.\u00a0<\/p>\n\n\n\n<p>Given these financial realities, revenue diversification is essential. Fortunately, <a href=\"https:\/\/www.researchgate.net\/publication\/343481862_231_ways_publishers_can_make_media_pay\" target=\"_blank\" rel=\"noreferrer noopener\">there are many ideas<\/a> out there to learn from. Here are five alternative \u2013 and well-established \u2013 revenue sources that are poised to become more prominent, and important, for publishers in the year ahead.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-artificial-intelligence-ai-licensing-opportunities\">1.\u00a0 Artificial Intelligence (AI) licensing opportunities<\/h3>\n\n\n\n<p>As Generative AI continues to gain traction, many media companies are <a href=\"https:\/\/pressgazette.co.uk\/platforms\/news-publisher-ai-deals-lawsuits-openai-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">signing licensing agreements<\/a> with the companies behind these technologies.\u00a0<\/p>\n\n\n\n<p>There are <a href=\"https:\/\/digiday.com\/media\/the-pros-and-cons-of-publishers-ai-licensing-deals\/\" target=\"_blank\" rel=\"noreferrer noopener\">pros and cons<\/a> to this, with several <a href=\"https:\/\/www.washingtonpost.com\/technology\/2024\/11\/29\/canada-openai-lawsuit-cbc-postmedia-copyright\/\" target=\"_blank\" rel=\"noreferrer noopener\">publishers currently litigating<\/a> against their content being used by these platforms. However, for some media companies, AI licensing agreements offer an alluring mix of copyright protection and monetization opportunities.<\/p>\n\n\n\n<p>Examples that we have seen in the past year include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hearst\u2019s partnership with ChatGPT which <a href=\"https:\/\/www.hearst.com\/-\/hearst-and-openai-announce-strategic-content-partnership\" target=\"_blank\" rel=\"noreferrer noopener\">promises<\/a> \u201cappropriate citations and direct links.\u201d\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UK-based publishers including the Financial Times, Guardian\u00a0Media Group and Sky News, <a href=\"https:\/\/www.afp.com\/en\/news\/1314\/major-uk-media-organizations-join-proratas-movement-credit-and-compensate-content-owners-age-generative-ai-202411191767841\" target=\"_blank\" rel=\"noreferrer noopener\">signing<\/a> a strategic partnership <a href=\"https:\/\/www.prorata.ai\/\">ProRata.ai<\/a>. DMG Media, home of The Daily Mail, has also <a href=\"https:\/\/www.ft.com\/content\/c917a1e1-60a5-42c5-9158-6199f8a1f9ab\" target=\"_blank\" rel=\"noreferrer noopener\">taken an equity stake in the company<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reuters, Axel Springer and the USA TODAY Network\u00a0are featured content partners for a voice delivered summary of the news and weather that is built into <a href=\"https:\/\/blogs.microsoft.com\/blog\/2024\/10\/01\/an-ai-companion-for-everyone\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft\u2019s Co-Pilot product<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reuters also <a href=\"https:\/\/www.axios.com\/2024\/10\/25\/meta-reuters-ai-news-facebook-instagram\" target=\"_blank\" rel=\"noreferrer noopener\">agreed a multi-year deal<\/a> with Meta, supplying content for queries asked about the news in Meta\u2019s AI chatbot.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>However, not all publishers are ceding the AI opportunity to tech companies, which could offer licensing revenue closer to home. One major publisher, Dow Jones, recently <a href=\"https:\/\/www.niemanlab.org\/2024\/12\/dow-jones-negotiates-ai-usage-agreements-with-nearly-4000-news-publishers\/\">signed up nearly 4,000 news publishers<\/a> for Factiva Smart Summary, a new Generative AI feature in its business intelligence platform. These licensing agreements span more than 160 countries and 29 different languages. <a href=\"https:\/\/finance.yahoo.com\/news\/dow-jones-launches-factiva-smart-160200561.html\" target=\"_blank\" rel=\"noreferrer noopener\">Partners<\/a> include The Associated Press, Swiss News Agency AWP Finanznachrichten AG, News Corp Australia, and The Washington Post.\u00a0<\/p>\n\n\n\n<p>As Generative AI continues to expand, expect more of these partnerships and products in 2025.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Factiva, Reimagined\" src=\"https:\/\/player.vimeo.com\/video\/917193851?dnt=1&amp;app_id=122963\" width=\"474\" height=\"267\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-live-events-and-experiences\">2. Live events and experiences\u00a0<\/h3>\n\n\n\n<p>Pre-pandemic, live events offered a major source of revenue optimism for publishers. Post-COVID, this has morphed into a mix of in-person, online, and hybrid models. To draw sponsors and sell tickets, events work best when aligned with your brand and the content you are known for, an approach that a growing number of media outlets are leaning into.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Forbes30under30Event.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Forbes30under30Event-1024x551.webp\" alt=\"\" class=\"wp-image-44301\" style=\"width:367px;height:auto\" srcset=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Forbes30under30Event-1024x551.webp 1024w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Forbes30under30Event-300x162.webp 300w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Forbes30under30Event-768x414.webp 768w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Forbes30under30Event.webp 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Forbes has capitalized on its <em>30 Under 30<\/em> list by wrapping a <a href=\"https:\/\/www.forbes.com\/connect\/event\/2025-forbes-under-30-summit\/\">live multi-day event<\/a> around it. Their 2025 program includes a private concert, networking opportunities, industry-focused excursions, as well as sessions with speakers.&nbsp;<\/p>\n\n\n\n<p>Cond\u00e9 Nast leveraged one of its best known brands to launch Vogue World in 2022, which are going strong. Hosted in global fashion capitals like New York and Paris, these annual one-day events are also live streamed. <a href=\"https:\/\/www.vogue.com\/article\/vogue-world-2025-announcement\" target=\"_blank\" rel=\"noreferrer noopener\">Hollywood<\/a> is the location for their 2025 event. The company is also hosting <a href=\"https:\/\/lightroom.uk\/whats-on\/vogue-inventing-the-runway\/\" target=\"_blank\" rel=\"noreferrer noopener\">an immersive exhibition<\/a> in London, narrated by Cate Blanchett, which explores the history of the modern runway show.\u00a0\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Vogue-Immersive-Event.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Vogue-Immersive-Event-1024x640.jpg\" alt=\"\" class=\"wp-image-44302\" style=\"width:368px;height:auto\" srcset=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Vogue-Immersive-Event-1024x640.jpg 1024w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Vogue-Immersive-Event-300x188.jpg 300w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Vogue-Immersive-Event-768x480.jpg 768w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Vogue-Immersive-Event-1536x960.jpg 1536w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Vogue-Immersive-Event.jpg 1584w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>The Innovation Consulting Group notes that <a href=\"https:\/\/innovation.media\/magazines\/its-showtime-folks-and-payday\" target=\"_blank\" rel=\"noreferrer noopener\">some publishers derive up to 20% of their income<\/a> from events. Events, they observe, can \u201chelp hike circulation, attract advertisers who might not advertise in the magazine\u2019s media,\u201d as well as \u201cgive magazines \u201cface time\u201d with their subscribers and potential subscribers.\u201d\u00a0<\/p>\n\n\n\n<p>Given these strategic and financial benefits, we can expect more publishers to explore the burgeoning events market in the year ahead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-podcasting-revenue-innovation\">3. Podcasting revenue innovation<\/h3>\n\n\n\n<p>Podcasts have been a bright spot for many publishers for a while, with many doubling down on the medium despite wider financial challenges. For the biggest shows and brands this <a href=\"https:\/\/www.wsj.com\/business\/media\/a-few-blockbuster-podcasts-are-making-all-the-money-d9cee36e\">can be a particularly profitable space<\/a>.&nbsp;<\/p>\n\n\n\n<p>Continued optimism for this medium means that some publishers are looking to expand their podcasting portfolio and innovate on the ways they monetize.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/nyt-wirecutter-albumartwork-3000px.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/nyt-wirecutter-albumartwork-3000px-1024x1024.jpg\" alt=\"\" class=\"wp-image-44303\" style=\"width:203px;height:auto\" srcset=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/nyt-wirecutter-albumartwork-3000px-1024x1024.jpg 1024w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/nyt-wirecutter-albumartwork-3000px-300x300.jpg 300w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/nyt-wirecutter-albumartwork-3000px-150x150.jpg 150w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/nyt-wirecutter-albumartwork-3000px-768x768.jpg 768w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/nyt-wirecutter-albumartwork-3000px-1536x1536.jpg 1536w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/nyt-wirecutter-albumartwork-3000px-2048x2048.jpg 2048w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/nyt-wirecutter-albumartwork-3000px-250x250.jpg 250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>The New York Times, which recently <a href=\"https:\/\/www.insideradio.com\/free\/new-york-times-to-put-podcast-archives-behind-new-paywall-new-episodes-will-stay-free\/article_d7df0382-7c46-11ef-9c40-13c869002acd.html\">paywalled their podcasting archive,<\/a> <a href=\"https:\/\/www.nytco.com\/press\/introducing-the-wirecutter-show-the-first-podcast-from-wirecutter\/\">launched a podcast for Wirecutter<\/a>, its product recommendation vertical. The move, eight years <a href=\"https:\/\/www.nytimes.com\/2016\/10\/25\/business\/media\/new-york-times-company-buys-the-wirecutter.html\">after they acquired Wirecutter<\/a>, demonstrates how they are still seeking to expand and monetize this brand, and that the see audio as a key means to do achieve that goal. This follows The <a href=\"https:\/\/digitalcontentnext.org\/blog\/2023\/10\/12\/how-paid-podcasts-fit-into-the-economist-subscription-strategy\/\">Economist\u2019s premium podcast push<\/a>, in which it leverages podcasts as a critical component of its successful subscription-based revenue model.&nbsp;<\/p>\n\n\n\n<p>Meanwhile, the merging of events and podcasts is growing in prominence and revenue potential. Fans can connect with hosts and each other, deepening loyalty to brands and shows. All the while, podcasts offer media companies multiple monetization opportunities that go beyond advertising and subscriptions.&nbsp;<\/p>\n\n\n\n<p>This summer, The Ringer <a href=\"https:\/\/newsroom.spotify.com\/2024-08-22\/fans-get-in-on-the-fun-with-live-podcast-recordings-during-the-ringer-residency\/\">hosted a residency<\/a> for six of their podcasts at the El Rey Theatre in Los Angeles<em>. <\/em>\u201cAs an audience engagement tool it takes fandom to a different level,\u201d says Geoff Chow, Head of Podcast Studios &amp; Managing Director for The Ringer.<\/p>\n\n\n\n<p>The Wall Street Journal\u2019s <a href=\"https:\/\/www.wsj.com\/arts-culture\/how-two-irreverent-historians-made-their-podcast-a-global-sensation-81de0a1b\">recent dive<\/a> into \u201c<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/the-rest-is-history\/id1537788786\">The Rest Is History<\/a>\u201d podcast revealed that its hosts were netting nearly $100,000 a month, through a combination of their podcast, monetizing clips on YouTube and live events. \u201cHistory professors struggle to get students excited about the past,\u201d the Journal wrote. \u201cYet at a recent live show in London, Holland and Sandbrook drew a raucous Gen Z audience with a rock-concert vibe.\u201d&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/WonderyDrDeathEvent.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/WonderyDrDeathEvent-1024x576.jpg\" alt=\"\" class=\"wp-image-44304\" style=\"width:352px;height:auto\" srcset=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/WonderyDrDeathEvent-1024x576.jpg 1024w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/WonderyDrDeathEvent-300x169.jpg 300w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/WonderyDrDeathEvent-768x432.jpg 768w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/WonderyDrDeathEvent-1536x864.jpg 1536w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/WonderyDrDeathEvent-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Wondery&nbsp; is similarly looking to <a href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/wondery-live-tours-podcasts-dr-death-exhibit-c-mills-entertainment-1235962414\/\">create live tours<\/a> for some of the most popular podcasts. With <a href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/wondery-plans-transform-podcasts-1235859873\/\">more than 200 active shows<\/a>, over a quarter of which hit No.\u202f1 on Apple Podcasts, they have a potentially large paying audience to tap into. Participants in their membership plan, Wondery+, get early access to these live events, a membership benefit deployed by Slate and others.&nbsp;<\/p>\n\n\n\n<p>As podcasts continue to evolve, these types of live events and tie-ins with wider memberships programs, will only become increasingly intertwined.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-e-commerce-and-affiliate-partnerships\">4. E-commerce and affiliate partnerships<\/h3>\n\n\n\n<p>With <a href=\"about:blank\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce now worth nearly $1.2 trillion in the USA<\/a> alone this year, this is too big a market for media companies to ignore. In response, media entities are progressively integrating e-commerce into their platforms, selling merchandise and other products directly to consumers.\u00a0<\/p>\n\n\n\n<p>The Daily Wire generated over $22 million from commerce in 2023. nearly 10% of its revenues. Axios <a href=\"https:\/\/www.axios.com\/2024\/05\/28\/daily-wire-commerce-revenue-2023\">reports<\/a> that much of this derived from its <a href=\"https:\/\/www.jeremysrazors.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jeremy&#8217;s Razors<\/a> products, which produced $19 million in sales. Their merchandise store made up most of The Daily Wire\u2019s remaining commerce income.<\/p>\n\n\n\n<p>Recommendation sites are another area of e-commerce that media players continue to explore. The Associated Press partnered with Taboola in March to launch <a href=\"https:\/\/apnews.com\/buyline-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">AP Buyline<\/a>, offering how-to guides and reviews in areas such as fashion, beauty and wellness, tech, pets and Black Friday deals.\u00a0<\/p>\n\n\n\n<p>This launch came against a backdrop whereby some of AP\u2019s core business is being squeezed. Local publishers Gannett and McClatchy <a href=\"https:\/\/www.ap.org\/media-center\/ap-in-the-news\/2024\/gannett-mcclatchy-news-chains-say-they-will-stop-using-associated-press-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">ended their long-standing partnerships with AP<\/a>,\u00a0 due to a desire to cut costs and invest elsewhere. As the AP themselves note, fees from U.S. newspapers were at one point responsible for \u201cvirtually all of its revenue.\u201d However, <a href=\"https:\/\/pressgazette.co.uk\/publishers\/wires_and_agencies\/advertising-philanthropy-and-ai-how-the-ap-is-diversifying-its-revenue-streams\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0diversification<\/a> means \u201cU.S. newspaper fees now constitute just over 10% of its annual income.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Indpendent-Xmas-Gifts-Screenshot-2024-12-07-at-5.22.15-PM.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Indpendent-Xmas-Gifts-Screenshot-2024-12-07-at-5.22.15-PM-1024x708.png\" alt=\"\" class=\"wp-image-44305\" style=\"width:353px;height:auto\" srcset=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Indpendent-Xmas-Gifts-Screenshot-2024-12-07-at-5.22.15-PM-1024x708.png 1024w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Indpendent-Xmas-Gifts-Screenshot-2024-12-07-at-5.22.15-PM-300x208.png 300w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Indpendent-Xmas-Gifts-Screenshot-2024-12-07-at-5.22.15-PM-768x531.png 768w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Indpendent-Xmas-Gifts-Screenshot-2024-12-07-at-5.22.15-PM-1536x1062.png 1536w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/Indpendent-Xmas-Gifts-Screenshot-2024-12-07-at-5.22.15-PM-2048x1417.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Across the pond, The Independent, a UK newspaper, <a href=\"https:\/\/www.inpublishing.co.uk\/articles\/the-independent-publishes-full-year-results-24658\" target=\"_blank\" rel=\"noreferrer noopener\">reported<\/a> a 26% increase in revenue from e-commerce in the past year. Although review sections have potentially been <a href=\"https:\/\/hub.seofomo.co\/surveys\/whos-winning-after-googles-site-reputation-abuse-policy-change-and-publishers-reviews-drops\/\" target=\"_blank\" rel=\"noreferrer noopener\">impacted by recent changes<\/a> to Google\u2019s\u00a0<a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/03\/core-update-spam-policies\" target=\"_blank\" rel=\"noreferrer noopener\">site reputation abuse policies<\/a>, some publishers are growing their e-commerce revenues, despite inflationary pressures and a cost-of-living crisis.\u00a0<\/p>\n\n\n\n<p>Such initiatives highlight how publishers can leverage their editorial authority to benefit from reader\u2019s purchasing decisions. Effectively creating affiliate partnerships can assist audiences and a publishers\u2019 bottom line.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-the-games-people-play\">5. The games people play<\/h3>\n\n\n\n<p>The last piece of our revenue puzzle for 2025 sees publishers continuing to invest in games.&nbsp;<\/p>\n\n\n\n<p>As <a href=\"https:\/\/www.twipemobile.com\/how-publishers-use-gamification-and-puzzles-in-newspapers-to-drive-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">twipe explains<\/a>, games \u201cengage readers differently than traditional news content.\u201d \u201cThey provide a mental break, foster daily engagement, and satisfy psychological cravings\u2026 forming daily habits crucial for subscriber retention.\u201d\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/NYTimesGames.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"837\" src=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/NYTimesGames-1024x837.png\" alt=\"\" class=\"wp-image-44306\" style=\"width:354px;height:auto\" srcset=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/NYTimesGames-1024x837.png 1024w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/NYTimesGames-300x245.png 300w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/NYTimesGames-768x628.png 768w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/NYTimesGames-1536x1256.png 1536w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/NYTimesGames.png 1908w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Subsequently, games can be a valuable plank in helping to drive loyalty. Jonathan Knight, head of games at The New York Times, <a href=\"https:\/\/www.nytimes.com\/2024\/06\/11\/technology\/news-tech-sites-games.html\" target=\"_blank\" rel=\"noreferrer noopener\">says<\/a> that \u201cwhen we see subscribers engage with both games and news in any given week, we\u2019re seeing some of the best long-term subscriber retention from that pattern.\u201d Subsequently, the Gray Lady has expanded their portfolio of games. They\u2019ve also made games more prominent on their app, encouraging audiences to \u201ccome for the games, stay for the news.\u201d\u00a0<\/p>\n\n\n\n<p>In that vein, French outlet <em>Ouest-France<\/em>&nbsp;publishes a game called \u201cmystery photo of the day\u201d. Readers must match the photo with the article in which it featured.&nbsp; \u201cIt\u2019s a way to get them to discover our articles,\u201d <a href=\"https:\/\/thefix.media\/2024\/8\/28\/online-games-a-new-strategy-to-increase-media-audiences-and-subscriber-loyalty\">says<\/a> Emmanuel Chevalier, head of <em>Ouest-France\u2019s<\/em>&nbsp; digital acquisition department. Meanwhile, Hearst\u2019s<a href=\"https:\/\/www.theverge.com\/2023\/12\/4\/23984103\/puzzmo-acquired-hearst-zach-gage\"> acquisition last year of Puzzmo<\/a> is another example of a publisher flexing their financial muscles to expand their games offering.&nbsp;<\/p>\n\n\n\n<p>Games can offer an escape from an often bleak news agenda, providing a means for audiences to come back every day, and thereby create a deeper connection between readers and publishers. Because of this, games are poised to play an even more critical role in engagement in revenue strategies in 2025 and beyond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead-at-the-importance-of-revenue-diversification\">Looking ahead at the importance of revenue diversification<\/h2>\n\n\n\n<p>From AI licensing to live events, e-commerce, podcasts, and games, publishers are actively diversifying their income strategies in response to shifts in markets and consumer needs. While advertising and subscriptions remain critical components of the media revenue landscape, media companies continue to experiment and innovate to leverage their brand strengths to create other revenue streams.&nbsp;<\/p>\n\n\n\n<p>Through these efforts, publishers are finding new ways to connect with audiences and drive revenues. In doing this, they are also trying to lay long-term foundations, with several of these strands focused on fostering loyalty, deepening engagement, and connecting with audiences in innovative ways.<\/p>\n\n\n\n<p>As we head into 2025, the challenge will be scaling these initiatives in an increasingly competitive landscape. When many publisher peers are doing similar things, distinctiveness, brand value and relationships, as well as pricing points, will be paramount.&nbsp;<\/p>\n\n\n\n<p>At the same time, given the need to reduce reliance on traditional revenue models, diversification remains more important than ever. Doing this successfully requires flexibility, creativity, and a willingness to experiment.&nbsp;<\/p>\n\n\n\n<p>If this is executed well, like some of the examples that we have seen here, then innovative strategies to create income offer more than just means for survival. After all, revenue diversification offers perhaps the only pathway to long-term growth and resilience in an ever-evolving media ecosystem. As such, the need to explore some of the types of ideas outlined in this article, and to actively move away from a reliance on advertising and subscriptions, is non-negotiable.<\/p>\n<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2024%2F12%2F12%2Fbeyond-subscriptions-and-advertising-5-proven-revenue-tactics-to-try%2F&text=Beyond%20subscriptions%20and%20advertising%3A%205%20proven%20revenue%20tactics%20to%20try&via=DCNorg\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2024%2F12%2F12%2Fbeyond-subscriptions-and-advertising-5-proven-revenue-tactics-to-try%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mastodon shariff-nocustomcolor\" style=\"background-color:#563ACC\"><a href=\"https:\/\/s2f.kytta.dev\/?text=Beyond%20subscriptions%20and%20advertising%3A%205%20proven%20revenue%20tactics%20to%20try https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2024%2F12%2F12%2Fbeyond-subscriptions-and-advertising-5-proven-revenue-tactics-to-try%2F\" title=\"Share on Mastodon\" aria-label=\"Share on Mastodon\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#6364FF; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"75\" height=\"79\" viewBox=\"0 0 75 79\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M37.813-.025C32.462-.058 27.114.13 21.79.598c-8.544.621-17.214 5.58-20.203 13.931C-1.12 23.318.408 32.622.465 41.65c.375 7.316.943 14.78 3.392 21.73 4.365 9.465 14.781 14.537 24.782 15.385 7.64.698 15.761-.213 22.517-4.026a54.1 54.1 0 0 0 .01-6.232c-6.855 1.316-14.101 2.609-21.049 1.074-3.883-.88-6.876-4.237-7.25-8.215-1.53-3.988 3.78-.43 5.584-.883 9.048 1.224 18.282.776 27.303-.462 7.044-.837 14.26-4.788 16.65-11.833 2.263-6.135 1.215-12.79 1.698-19.177.06-3.84.09-7.692-.262-11.52C72.596 7.844 63.223.981 53.834.684a219.453 219.453 0 0 0-16.022-.71zm11.294 12.882c5.5-.067 10.801 4.143 11.67 9.653.338 1.48.471 3 .471 4.515v21.088h-8.357c-.07-7.588.153-15.182-.131-22.765-.587-4.368-7.04-5.747-9.672-2.397-2.422 3.04-1.47 7.155-1.67 10.735v6.392h-8.307c-.146-4.996.359-10.045-.404-15.002-1.108-4.218-7.809-5.565-10.094-1.666-1.685 3.046-.712 6.634-.976 9.936v14.767h-8.354c.109-8.165-.238-16.344.215-24.5.674-5.346 5.095-10.389 10.676-10.627 4.902-.739 10.103 2.038 12.053 6.631.375 1.435 1.76 1.932 1.994.084 1.844-3.704 5.501-6.739 9.785-6.771.367-.044.735-.068 1.101-.073z\"\/><defs><linearGradient id=\"paint0_linear_549_34\" x1=\"37.0692\" y1=\"0\" x2=\"37.0692\" y2=\"79\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#6364FF\"\/><stop offset=\"1\" stop-color=\"#563ACC\"\/><\/linearGradient><\/defs><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Media companies are increasingly exploring innovative revenue models as a strategic element of ongoing efforts to reduce their reliance on advertising and subscriptions. This is significant because, although the global&#8230;<\/p>\n","protected":false},"author":2452,"featured_media":44308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4399,3041,11],"tags":[5,1327,2504,12],"coauthors":[2759],"class_list":["post-44295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-featured-post","category-revenue","tag-events","tag-podcasting","tag-revenue-diversification","tag-subscriptions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beyond subscriptions and advertising: 5 revenue tactics to try - Digital Content Next<\/title>\n<meta name=\"description\" content=\"Revenue diversification has been critical for more than a decade in the media industry, Here are proven strategies that publishers should try.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalcontentnext.org\/blog\/2024\/12\/12\/beyond-subscriptions-and-advertising-5-proven-revenue-tactics-to-try\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond subscriptions and advertising: 5 proven revenue tactics to try\" \/>\n<meta property=\"og:description\" content=\"Media companies are increasingly exploring innovative revenue models as a strategic element of ongoing efforts to reduce their reliance on advertising and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalcontentnext.org\/blog\/2024\/12\/12\/beyond-subscriptions-and-advertising-5-proven-revenue-tactics-to-try\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Content Next\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-12T12:09:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2024\/12\/RevenueDiversification.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"867\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Damian Radcliffe, Carolyn S. 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