{"id":46055,"date":"2025-10-02T07:35:00","date_gmt":"2025-10-02T11:35:00","guid":{"rendered":"https:\/\/digitalcontentnext.org\/?p=46055"},"modified":"2025-09-25T15:13:01","modified_gmt":"2025-09-25T19:13:01","slug":"media-product-executives-discuss-whats-working-now","status":"publish","type":"post","link":"https:\/\/digitalcontentnext.org\/blog\/2025\/10\/02\/media-product-executives-discuss-whats-working-now\/","title":{"rendered":"Media product executives discuss what\u2019s working now"},"content":{"rendered":"<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2025%2F10%2F02%2Fmedia-product-executives-discuss-whats-working-now%2F&text=Media%20product%20executives%20discuss%20what%E2%80%99s%20working%20now&via=DCNorg\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2025%2F10%2F02%2Fmedia-product-executives-discuss-whats-working-now%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mastodon shariff-nocustomcolor\" style=\"background-color:#563ACC\"><a href=\"https:\/\/s2f.kytta.dev\/?text=Media%20product%20executives%20discuss%20what%E2%80%99s%20working%20now https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2025%2F10%2F02%2Fmedia-product-executives-discuss-whats-working-now%2F\" title=\"Share on Mastodon\" aria-label=\"Share on Mastodon\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#6364FF; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"75\" height=\"79\" viewBox=\"0 0 75 79\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M37.813-.025C32.462-.058 27.114.13 21.79.598c-8.544.621-17.214 5.58-20.203 13.931C-1.12 23.318.408 32.622.465 41.65c.375 7.316.943 14.78 3.392 21.73 4.365 9.465 14.781 14.537 24.782 15.385 7.64.698 15.761-.213 22.517-4.026a54.1 54.1 0 0 0 .01-6.232c-6.855 1.316-14.101 2.609-21.049 1.074-3.883-.88-6.876-4.237-7.25-8.215-1.53-3.988 3.78-.43 5.584-.883 9.048 1.224 18.282.776 27.303-.462 7.044-.837 14.26-4.788 16.65-11.833 2.263-6.135 1.215-12.79 1.698-19.177.06-3.84.09-7.692-.262-11.52C72.596 7.844 63.223.981 53.834.684a219.453 219.453 0 0 0-16.022-.71zm11.294 12.882c5.5-.067 10.801 4.143 11.67 9.653.338 1.48.471 3 .471 4.515v21.088h-8.357c-.07-7.588.153-15.182-.131-22.765-.587-4.368-7.04-5.747-9.672-2.397-2.422 3.04-1.47 7.155-1.67 10.735v6.392h-8.307c-.146-4.996.359-10.045-.404-15.002-1.108-4.218-7.809-5.565-10.094-1.666-1.685 3.046-.712 6.634-.976 9.936v14.767h-8.354c.109-8.165-.238-16.344.215-24.5.674-5.346 5.095-10.389 10.676-10.627 4.902-.739 10.103 2.038 12.053 6.631.375 1.435 1.76 1.932 1.994.084 1.844-3.704 5.501-6.739 9.785-6.771.367-.044.735-.068 1.101-.073z\"\/><defs><linearGradient id=\"paint0_linear_549_34\" x1=\"37.0692\" y1=\"0\" x2=\"37.0692\" y2=\"79\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#6364FF\"\/><stop offset=\"1\" stop-color=\"#563ACC\"\/><\/linearGradient><\/defs><\/svg><\/span><\/a><\/li><\/ul><\/div>\n<p>Media product leaders are navigating uncharted territory in 2025, where generative AI is reshaping audience behavior and attention has become the scarcest commodity. Yet a consensus is emerging that the path forward isn&#8217;t about choosing between user needs and commercial success. Instead, it\u2019s about aligning them.<\/p>\n\n\n\n<p>Six senior product executives from Gannett, FOX, People Inc., The Economist, The Atlantic and The Wall Street Journal share how they&#8217;re navigating AI disruption, multi-generational audiences, competing for scarce attention, and aligning user needs with business goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-generative-ai-impacts-everything\">Generative AI impacts everything<\/h2>\n\n\n\n<p>All of the executives DCN spoke with cited generative AI as the most disruptive technology shaping their product strategy. However, their thoughts and approaches varied.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/WSJAISummaries_mediaproductdevelopment.png\"><img loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"795\" src=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/WSJAISummaries_mediaproductdevelopment.png\" alt=\"-The WSJ product development strategy includes the use of AI summaries at the top of its articles -\" class=\"wp-image-46058\" style=\"width:261px;height:auto\" srcset=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/WSJAISummaries_mediaproductdevelopment.png 475w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/WSJAISummaries_mediaproductdevelopment-179x300.png 179w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>\u201cFrom a product perspective, we need to be sure that anything we&nbsp;do is beneficial to the reader,\u201d explained Taneth Evans, head of digital for The Wall Street Journal. \u201cOne good example is our AI summaries at the top of articles. We first articulated&nbsp;a hypothesis, then we ran A\/B tests and spoke to readers in order to make sure the WSJ audience was always at the heart of our ultimate decision.\u201d<\/p>\n\n\n\n<p>Adam McClean, chief product officer at People Inc. says generative AI is disrupting user behavior and audience acquisition, pushing media companies to diversify how they reach people. However, he points out that \u201cIt also opens up new opportunities to improve efficiency inside our organizations. People Inc. is no exception, and we are adjusting our strategy to meet both the challenges and the opportunities this technology creates.\u201d<\/p>\n\n\n\n<p>At The Economist, Chief Product Officer Liz Goulding says that generative AI is influencing both how people consume content and how they create products. \u201cThese two forces may look separate, but in reality, they reinforce each other,\u201d she says. \u201cAs discovery habits shift, the need for our products to stand out\u2026 becomes even more critical. The tools available to product teams \u2014 from sharper analytics to generative design aids \u2014 are helping us respond to those needs faster and with greater precision.\u201d<\/p>\n\n\n\n<p>Kara Chiles, senior vice president of media products at Gannett | USA TODAY Network, explained the company is experimenting with automation and AI-based systems, anticipating it will have the greatest impact on their product strategy and business. \u201cThis isn\u2019t new \u2013 we\u2019ve been experimenting with this technology for some time. What is new is awareness across the board that this moment is different,\u201d she says. \u201cIt\u2019s opening up some bold thinking about how we create and sustain differently.\u201d<\/p>\n\n\n\n<p>FOX\u2019s product teams are identifying where generative AI can enhance the consumer experience, help to personalize user journeys, and improve operational efficiency, explained John Fiedler, EVP of product &amp; engineering at Fox. \u201cWe are being intentional. We\u2019re prioritizing use cases that make our products more intuitive without adding unnecessary complexity. The goal is to integrate these technologies in ways that genuinely elevate the overall experience.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-put-users-first\">Put users first<\/h2>\n\n\n\n<p>The media product leaders we spoke with consistently emphasized that putting audience needs at the center of product development didn\u2019t compete with commercial goals, rather, it drove them. But how that alignment played out in strategy and practice varied across organizations.<\/p>\n\n\n\n<p>Adam McClean and Liz Goulding emphasized strategic alignment, that user needs drive commercial value.<\/p>\n\n\n\n<p>\u201cIf you are building products the right way, commercial objectives should enhance the user experience rather than compete with it,\u201d says McClean. \u201cAt People Inc. we think of it less as a balancing act and more as an alignment exercise. When we design features that truly meet user needs, they naturally create value for our business.\u201d<\/p>\n\n\n\n<p>Whereas Goulding explains she\u2019s always viewed user needs and commercial objectives as far more aligned than they\u2019re sometimes portrayed. \u201cMeeting user needs makes a product more desirable and reduces churn \u2014 that\u2019s a win commercially. At The Economist, we approach this systematically. We assign tangible value to user needs within our internal prioritization framework.\u201d<\/p>\n\n\n\n<p>Other executives focused on practical execution, explaining how to implement that alignment through research, feedback, and iteration. Great product experience builds audience and brand loyalty, which drives monetization over time.<\/p>\n\n\n\n<p>Gannett incorporates user needs at multiple points through new product creation, Chiles explains. \u201cFrom identifying the&nbsp;task we are looking to accomplish, understanding the target audience, and validating whether the concepts we\u2019re excited about are reaching the intended user. It\u2019s challenging when you put something fresh and different in front of an existing audience \u2013 change is friction.\u201d<\/p>\n\n\n\n<p>Fox starts their product discovery process with the consumer in mind, then brings in commercial considerations to ensure every feature is evaluated for both impact and sustainability, Fiedler says. \u201cStriking the right balance means building thoughtfully, listening to users, analyzing the data, and being ready to adjust if something isn\u2019t delivering for both the audience and the business.\u201d<\/p>\n\n\n\n<p>At The Atlantic, the product team is focused on producing the best, highest quality reporting for their audience and delivering it in the most intuitive and creative way they can, says Gitesh Gohel, chief product officer at The Atlantic. \u201cWhen we nail that product-market fit with The Atlantic&#8217;s values baked into everything we&#8217;re thinking about, we end up serving both sides really well,\u201d he says. \u201cWe also know what we&#8217;re really good at &#8211; helping people understand the why behind the stories &#8211; and we don&#8217;t try to be everything to everyone. That focus is key.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-biggest-challenges-in-media-product-strategy\">The biggest challenges in media product strategy<\/h2>\n\n\n\n<p>This year, media product leaders are facing complex challenges, from audiences spanning generations, to delivering seamless experiences, all without compromising quality or brand trust.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/TheAtlanticMobileApp_MediaProductDevelopment.png\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"522\" src=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/TheAtlanticMobileApp_MediaProductDevelopment.png\" alt=\"-Part of The Atlantic's product development strategy is super serving mobile audiences-\" class=\"wp-image-46059\" style=\"width:350px;height:auto\" srcset=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/TheAtlanticMobileApp_MediaProductDevelopment.png 750w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/TheAtlanticMobileApp_MediaProductDevelopment-300x209.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>The Atlantic\u2019s Gohel says they\u2019re always exploring how they can expand what the publication can do for its readers or what it can help them with. \u201cWe\u2019re spending a lot of time right now thinking about our mobile app experiences and building direct relationships with our readers.&nbsp;&nbsp;We\u2019re thinking about moving our audience through all the different experiences and products The Atlantic has,\u201d he says.<\/p>\n\n\n\n<p>At The Wall Street Journal, Evans explains that their audiences and their expectations are shifting significantly. \u201cWe now span many generations with different&nbsp;preferences in how they want to consume our journalism, and we have to be there to meet them all. That means thinking about text and text-adjacent formats, as well as video, audio, graphics, conversations and more,\u201d Evans says. \u201cAnd the great challenge facing us all: how do we integrate all of this into a seamless experience fit for our many differing audience needs?\u201d<\/p>\n\n\n\n<p>Yet, for others, the challenge is about balancing speed, quality, and brand.<\/p>\n\n\n\n<p>\u201cWe have to move fast to keep pace with the market, while still protecting the brand equity and product quality our users expect from us,\u201d says McClean.<\/p>\n\n\n\n<p>\u201cFor us, the biggest challenge is focus,\u201d says Fiedler. \u201cWith so many emerging technologies, platforms, and potential partnerships, the most challenging hardest \u2013 and most important \u2013 decisions are often choosing what not to pursue. That discipline allows us to concentrate our efforts on what matters most to our audience.\u201d<\/p>\n\n\n\n<p>Another challenge product leaders spoke about was competing for audience attention and time, particularly as they consume news in so many places, says Goulding<strong>.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/Economist_mediaproductdevelopment.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"326\" src=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/Economist_mediaproductdevelopment-1024x326.png\" alt=\"-The Economist recognizes that audience attention is a critical factor in its media product development strategy-\" class=\"wp-image-46060\" style=\"width:735px;height:auto\" srcset=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/Economist_mediaproductdevelopment-1024x326.png 1024w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/Economist_mediaproductdevelopment-300x96.png 300w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/Economist_mediaproductdevelopment-768x245.png 768w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/Economist_mediaproductdevelopment-1536x489.png 1536w, https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/10\/Economist_mediaproductdevelopment.png 1875w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><strong>\u201c<\/strong>Attention is scarce, and our audience has endless options at their fingertips,\u201d she says. \u201cFor The Economist, the opportunity lies in deepening the connection between our journalism and our readers. [We must ensure] that when people choose to spend time with us, it feels not only rewarding but indispensable.\u201d That means creating products that meet The Economist\u2019s audience where they are, in formats that suit their lives, without compromising on quality.<\/p>\n\n\n\n<p>It also means addressing the challenge of creating useful and meaningful content for audiences that empower audiences. &nbsp;\u201cI can\u2019t think of a time where having accurate and credible information has been more important,\u201d says Chiles. \u201cOur goal is to provide that information through an experience that makes users feel confident they have the tools to be informed, entertained and make better decisions for their lives.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-design-for-people-teams-and-purpose\">Design for people, teams, and purpose<\/h2>\n\n\n\n<p>For product executives in media in 2025, every decision ripples across audiences, teams, and platforms. Successful product leaders have discovered that true alignment, where great user experience drives revenue, isn&#8217;t just better strategy, it&#8217;s the only sustainable path forward. As audiences fragment across generations and platforms, and AI reshapes how people discover and consume content, the complexity facing product executives is undeniable.<\/p>\n\n\n\n<p>However, these leaders have found clarity. When user needs drive everything, the challenge shifts from managing trade-offs to orchestrating alignment across strategy and business objectives. In a landscape where attention is currency, this isn&#8217;t just good product philosophy, it&#8217;s survival.<\/p>\n<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2025%2F10%2F02%2Fmedia-product-executives-discuss-whats-working-now%2F&text=Media%20product%20executives%20discuss%20what%E2%80%99s%20working%20now&via=DCNorg\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2025%2F10%2F02%2Fmedia-product-executives-discuss-whats-working-now%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mastodon shariff-nocustomcolor\" style=\"background-color:#563ACC\"><a href=\"https:\/\/s2f.kytta.dev\/?text=Media%20product%20executives%20discuss%20what%E2%80%99s%20working%20now https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2025%2F10%2F02%2Fmedia-product-executives-discuss-whats-working-now%2F\" title=\"Share on Mastodon\" aria-label=\"Share on Mastodon\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#6364FF; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"75\" height=\"79\" viewBox=\"0 0 75 79\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M37.813-.025C32.462-.058 27.114.13 21.79.598c-8.544.621-17.214 5.58-20.203 13.931C-1.12 23.318.408 32.622.465 41.65c.375 7.316.943 14.78 3.392 21.73 4.365 9.465 14.781 14.537 24.782 15.385 7.64.698 15.761-.213 22.517-4.026a54.1 54.1 0 0 0 .01-6.232c-6.855 1.316-14.101 2.609-21.049 1.074-3.883-.88-6.876-4.237-7.25-8.215-1.53-3.988 3.78-.43 5.584-.883 9.048 1.224 18.282.776 27.303-.462 7.044-.837 14.26-4.788 16.65-11.833 2.263-6.135 1.215-12.79 1.698-19.177.06-3.84.09-7.692-.262-11.52C72.596 7.844 63.223.981 53.834.684a219.453 219.453 0 0 0-16.022-.71zm11.294 12.882c5.5-.067 10.801 4.143 11.67 9.653.338 1.48.471 3 .471 4.515v21.088h-8.357c-.07-7.588.153-15.182-.131-22.765-.587-4.368-7.04-5.747-9.672-2.397-2.422 3.04-1.47 7.155-1.67 10.735v6.392h-8.307c-.146-4.996.359-10.045-.404-15.002-1.108-4.218-7.809-5.565-10.094-1.666-1.685 3.046-.712 6.634-.976 9.936v14.767h-8.354c.109-8.165-.238-16.344.215-24.5.674-5.346 5.095-10.389 10.676-10.627 4.902-.739 10.103 2.038 12.053 6.631.375 1.435 1.76 1.932 1.994.084 1.844-3.704 5.501-6.739 9.785-6.771.367-.044.735-.068 1.101-.073z\"\/><defs><linearGradient id=\"paint0_linear_549_34\" x1=\"37.0692\" y1=\"0\" x2=\"37.0692\" y2=\"79\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#6364FF\"\/><stop offset=\"1\" stop-color=\"#563ACC\"\/><\/linearGradient><\/defs><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Media product leaders are navigating uncharted territory in 2025, where generative AI is reshaping audience behavior and attention has become the scarcest commodity. Yet a consensus is emerging that the&#8230;<\/p>\n","protected":false},"author":3678,"featured_media":46062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5014,5015,3041,4845],"tags":[2320,1932],"coauthors":[4381],"class_list":["post-46055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-audiences","category-featured-post","category-video","tag-ai","tag-product-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Media product executives discuss what\u2019s working now - Digital Content Next<\/title>\n<meta name=\"description\" content=\"Six media product leaders reveal the principles guiding their teams in 2025\u2014from driving relevance 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