{"id":46446,"date":"2025-12-01T07:29:00","date_gmt":"2025-12-01T12:29:00","guid":{"rendered":"https:\/\/digitalcontentnext.org\/?p=46446"},"modified":"2025-11-24T15:30:01","modified_gmt":"2025-11-24T20:30:01","slug":"diversity-is-an-effective-business-strategy-not-a-slogan","status":"publish","type":"post","link":"https:\/\/digitalcontentnext.org\/blog\/2025\/12\/01\/diversity-is-an-effective-business-strategy-not-a-slogan\/","title":{"rendered":"Diversity is an effective business strategy, not a slogan"},"content":{"rendered":"<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2025%2F12%2F01%2Fdiversity-is-an-effective-business-strategy-not-a-slogan%2F&text=Diversity%20is%20an%20effective%20business%20strategy%2C%20not%20a%20slogan&via=DCNorg\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2025%2F12%2F01%2Fdiversity-is-an-effective-business-strategy-not-a-slogan%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mastodon shariff-nocustomcolor\" style=\"background-color:#563ACC\"><a href=\"https:\/\/s2f.kytta.dev\/?text=Diversity%20is%20an%20effective%20business%20strategy%2C%20not%20a%20slogan https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2025%2F12%2F01%2Fdiversity-is-an-effective-business-strategy-not-a-slogan%2F\" title=\"Share on Mastodon\" aria-label=\"Share on Mastodon\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#6364FF; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"75\" height=\"79\" viewBox=\"0 0 75 79\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M37.813-.025C32.462-.058 27.114.13 21.79.598c-8.544.621-17.214 5.58-20.203 13.931C-1.12 23.318.408 32.622.465 41.65c.375 7.316.943 14.78 3.392 21.73 4.365 9.465 14.781 14.537 24.782 15.385 7.64.698 15.761-.213 22.517-4.026a54.1 54.1 0 0 0 .01-6.232c-6.855 1.316-14.101 2.609-21.049 1.074-3.883-.88-6.876-4.237-7.25-8.215-1.53-3.988 3.78-.43 5.584-.883 9.048 1.224 18.282.776 27.303-.462 7.044-.837 14.26-4.788 16.65-11.833 2.263-6.135 1.215-12.79 1.698-19.177.06-3.84.09-7.692-.262-11.52C72.596 7.844 63.223.981 53.834.684a219.453 219.453 0 0 0-16.022-.71zm11.294 12.882c5.5-.067 10.801 4.143 11.67 9.653.338 1.48.471 3 .471 4.515v21.088h-8.357c-.07-7.588.153-15.182-.131-22.765-.587-4.368-7.04-5.747-9.672-2.397-2.422 3.04-1.47 7.155-1.67 10.735v6.392h-8.307c-.146-4.996.359-10.045-.404-15.002-1.108-4.218-7.809-5.565-10.094-1.666-1.685 3.046-.712 6.634-.976 9.936v14.767h-8.354c.109-8.165-.238-16.344.215-24.5.674-5.346 5.095-10.389 10.676-10.627 4.902-.739 10.103 2.038 12.053 6.631.375 1.435 1.76 1.932 1.994.084 1.844-3.704 5.501-6.739 9.785-6.771.367-.044.735-.068 1.101-.073z\"\/><defs><linearGradient id=\"paint0_linear_549_34\" x1=\"37.0692\" y1=\"0\" x2=\"37.0692\" y2=\"79\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#6364FF\"\/><stop offset=\"1\" stop-color=\"#563ACC\"\/><\/linearGradient><\/defs><\/svg><\/span><\/a><\/li><\/ul><\/div>\n<p>As political winds shift and some organizations quietly scale back their DEI commitments, new research suggests this retreat comes at exactly the wrong time. In Tickaroo\u2019s <a href=\"https:\/\/tickaroo.com\/en\/insights\/report\/reinventing-the-news-what-tomorrows-journalists-want-from-todays-industry\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Next-Gen Journalism Report<\/em><\/a>, almost 90% of the 172 journalism students and early-career reporters surveyed said diversity and representation are essential to journalism\u2019s future. Nearly three quarters called for systemic changes in hiring, decision-making, and access to opportunity.<\/p>\n\n\n\n<p>For digital media leaders, these findings offer more than just a temperature check. They provide a strategic warning as well as a roadmap. Embedding diversity into newsroom culture and content is not an HR initiative; it\u2019s a growth strategy. Publishers who embrace this reality will win audience trust, engagement, and establish long-term resilience. Those who don\u2019t face a credibility gap that the next generation of journalists \u2013 and audiences \u2013 will not overlook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-risks-of-dei-pullback\"><a><\/a>The risks of DEI pullback<\/h2>\n\n\n\n<p>Political and commercial pressures are reframing DEI efforts as expendable. As budgets tighten, organizations scale back hiring programs, pause training schemes, and treat diversity as a \u201cnice to have\u201d. But in digital publishing, this pullback runs counter to key audience trends.<\/p>\n\n\n\n<p>Younger audiences increasingly expect to see themselves represented in the news they consume and quickly disengage when they don\u2019t. Representation has therefore become central to maintaining relevance, building loyalty, and sustaining long-term audience relationships.<\/p>\n\n\n\n<p>In other words, deprioritizing diversity actively widens the gap between publishers and the people they hope to reach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-the-next-generation-sees\">What the next generation sees<\/h2>\n\n\n\n<p>Our survey reveals a profession struggling to reconcile its democratic mission with its internal structures. While young journalists overwhelmingly believe in journalism\u2019s public interest based purpose, their lived experience of entering the industry tells a different story: 74% want improved hiring practices and more inclusive editorial processes, and 72% cite lack of paid opportunities as a barrier to entry. Many describe newsrooms as \u201cexclusive\u201d or \u201cclosed to those without privilege.\u201d<\/p>\n\n\n\n<p>In their own words, respondents criticized \u201csurface-level DEI efforts\u201d that fail to impact coverage priorities or shift who gets to tell which stories. This isn\u2019t abstract critique; it is a generation identifying structural weaknesses that directly affect publishers\u2019 ability to innovate, build trust, and grow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-diversity-moral-framing-or-business-imperative\"><a><\/a>Diversity: Moral framing, or business imperative?<\/h2>\n\n\n\n<p>Digital media executives are already familiar with the pressures reshaping the industry: fragmented audiences, advertiser skepticism, rising misinformation, and platform volatility. Diversity is not separate from these challenges: it is one of the most effective levers for addressing them. Newsrooms that reflect a range of lived experiences consistently produce stronger, more accurate journalism because they are less likely to miss important angles or reinforce blind spots that audiences, particularly younger ones, spot instantly.<\/p>\n\n\n\n<p>Diverse teams are more likely to challenge assumptions and create new storytelling approaches that resonate with wider audiences. Just as importantly, representation strengthens trust. When audiences recognize themselves and their communities in coverage, they are far more likely to engage, subscribe, and stay loyal. Without that connection, trust erodes, and with it the revenue models that rely on sustained audience relationships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lessons-from-those-getting-it-right\"><a><\/a>Lessons from those getting it right<\/h2>\n\n\n\n<p>Luckily, there is a new wave of publishers and organizations demonstrating how embedding representation into workflow, commissioning, and leadership supports audience growth and editorial excellence.<\/p>\n\n\n\n<p>Community-first publishers such as <a href=\"https:\/\/millmediaco.uk\/\">The Mill<\/a> (UK) and <a href=\"https:\/\/amensagem.pt\/\">A Mensagem<\/a> (Portugal) are thriving precisely because they reflect the identities, concerns, and rhythms of their communities. Their growth shows that audiences reward authenticity and representation with attention, trust, and subscriptions.<\/p>\n\n\n\n<p>With a clear global DEI strategy, a dedicated head of editorial standards, and programmes like the <a href=\"https:\/\/www.bloomberg.com\/company\/values\/inclusion\/new-voices\/\">New Voices<\/a> media training initiative, Bloomberg\u2019s structural approach to diversity means it invests not only in who gets hired but also in who gets heard. It is a reminder that inclusion is an editorial responsibility, not a box-ticking exercise.<\/p>\n\n\n\n<p>Bodies such as <a href=\"https:\/\/www.journoresources.org.uk\/\">JournoResources<\/a> &amp; <a href=\"https:\/\/www.linkedin.com\/company\/we-are-black-journos\/?originalSubdomain=uk\">We Are Black Journos<\/a> are also building pathways for underrepresented journalists by offering training and support. Their work strengthens the pipeline and ensures that talented reporters lacking traditional access routes can enter (and stay) in the profession.<\/p>\n\n\n\n<p>The commonality across these examples is simple: successful diversity is woven into an organization\u2019s operating system, not pinned to its noticeboard.<a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-effective-integration-looks-like\"><a><\/a>What effective integration looks like<\/h2>\n\n\n\n<p>Achieving meaningful diversity requires structural integration, not one-off initiatives. It begins with widening access: transparent recruitment, paid early-career roles located beyond a single metropolitan hub, all help ensure that entry into journalism isn\u2019t limited to those with financial privilege and proximity.<\/p>\n\n\n\n<p>Editorial processes must also evolve. Commissioning that intentionally considers underrepresented voices, supported by broader source databases and community engagement, improves accuracy and relevance in ways that top-down planning alone cannot.<\/p>\n\n\n\n<p>Cultural change is equally critical. Newsrooms need environments where a wide range of journalists can thrive, backed by mentorship, fair pay, and sustainable workloads. Diversity cannot be confined to junior levels; it must be present in the rooms where editorial decisions and organisational priorities are set.<\/p>\n\n\n\n<p>Finally, integration must extend to skills and innovation. Our research shows that young journalists feel least prepared in AI, data, and digital competencies: the very skills shaping journalism\u2019s future. Organizations that invest in training and inclusive product development not only broaden their talent pipeline but also accelerate their ability to innovate responsibly and remain competitive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-commercial-case-diversity-drives-sustainability\"><a><\/a>The commercial case: Diversity drives sustainability<\/h2>\n\n\n\n<p>Ultimately, digital publishers cannot afford to treat diversity as optional. The business case is clear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Represented audiences engage more.<\/li>\n\n\n\n<li>Representative storytelling strengthens loyalty and subscription revenue.<\/li>\n\n\n\n<li>Diverse teams improve organizational adaptability: crucial in volatile markets.<\/li>\n\n\n\n<li>Authenticity is becoming a competitive differentiator.<\/li>\n<\/ul>\n\n\n\n<p>The next generation of journalists, the very people who will shape this industry for decades to come, understand diversity\u2019s relevance instinctively. They are not calling for tokenism; they are calling for transformation.<\/p>\n\n\n\n<p>Diversity is a strategic response to the most urgent challenges facing digital media: trust, innovation, and sustainability. The publishers who succeed in the next decade will be those who understand that representation is a growth driver and who build their organizations accordingly.<\/p>\n<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2025%2F12%2F01%2Fdiversity-is-an-effective-business-strategy-not-a-slogan%2F&text=Diversity%20is%20an%20effective%20business%20strategy%2C%20not%20a%20slogan&via=DCNorg\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2025%2F12%2F01%2Fdiversity-is-an-effective-business-strategy-not-a-slogan%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mastodon shariff-nocustomcolor\" style=\"background-color:#563ACC\"><a href=\"https:\/\/s2f.kytta.dev\/?text=Diversity%20is%20an%20effective%20business%20strategy%2C%20not%20a%20slogan https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2025%2F12%2F01%2Fdiversity-is-an-effective-business-strategy-not-a-slogan%2F\" title=\"Share on Mastodon\" aria-label=\"Share on Mastodon\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#6364FF; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"75\" height=\"79\" viewBox=\"0 0 75 79\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M37.813-.025C32.462-.058 27.114.13 21.79.598c-8.544.621-17.214 5.58-20.203 13.931C-1.12 23.318.408 32.622.465 41.65c.375 7.316.943 14.78 3.392 21.73 4.365 9.465 14.781 14.537 24.782 15.385 7.64.698 15.761-.213 22.517-4.026a54.1 54.1 0 0 0 .01-6.232c-6.855 1.316-14.101 2.609-21.049 1.074-3.883-.88-6.876-4.237-7.25-8.215-1.53-3.988 3.78-.43 5.584-.883 9.048 1.224 18.282.776 27.303-.462 7.044-.837 14.26-4.788 16.65-11.833 2.263-6.135 1.215-12.79 1.698-19.177.06-3.84.09-7.692-.262-11.52C72.596 7.844 63.223.981 53.834.684a219.453 219.453 0 0 0-16.022-.71zm11.294 12.882c5.5-.067 10.801 4.143 11.67 9.653.338 1.48.471 3 .471 4.515v21.088h-8.357c-.07-7.588.153-15.182-.131-22.765-.587-4.368-7.04-5.747-9.672-2.397-2.422 3.04-1.47 7.155-1.67 10.735v6.392h-8.307c-.146-4.996.359-10.045-.404-15.002-1.108-4.218-7.809-5.565-10.094-1.666-1.685 3.046-.712 6.634-.976 9.936v14.767h-8.354c.109-8.165-.238-16.344.215-24.5.674-5.346 5.095-10.389 10.676-10.627 4.902-.739 10.103 2.038 12.053 6.631.375 1.435 1.76 1.932 1.994.084 1.844-3.704 5.501-6.739 9.785-6.771.367-.044.735-.068 1.101-.073z\"\/><defs><linearGradient id=\"paint0_linear_549_34\" x1=\"37.0692\" y1=\"0\" x2=\"37.0692\" y2=\"79\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#6364FF\"\/><stop offset=\"1\" stop-color=\"#563ACC\"\/><\/linearGradient><\/defs><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>As political winds shift and some organizations quietly scale back their DEI commitments, new research suggests this retreat comes at exactly the wrong time. In Tickaroo\u2019s Next-Gen Journalism Report, almost&#8230;<\/p>\n","protected":false},"author":4220,"featured_media":46451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5015,4400,91],"tags":[4941,700,1204],"coauthors":[4937],"class_list":["post-46446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiences","category-diversity-equity-inclusion","category-industry-research","tag-audience-acquisition","tag-engagement","tag-supporter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Diversity is an effective business strategy, not a slogan - Digital Content Next<\/title>\n<meta name=\"description\" content=\"Publishers that embed inclusion into hiring, storytelling, and community engagement are seeing tangible returns including loyalty and reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalcontentnext.org\/blog\/2025\/12\/01\/diversity-is-an-effective-business-strategy-not-a-slogan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diversity is an effective business strategy, not a slogan\" \/>\n<meta property=\"og:description\" content=\"As political winds shift and some organizations quietly scale back their DEI commitments, new research suggests this retreat comes at exactly the wrong\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalcontentnext.org\/blog\/2025\/12\/01\/diversity-is-an-effective-business-strategy-not-a-slogan\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Content Next\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-01T12:29:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2025\/11\/Diversity_AudienceExpectations.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"867\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Naomi Owusu, CEO and Co-founder \u2013 Tickaroo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tickaroo\" \/>\n<meta name=\"twitter:site\" content=\"@DCNorg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naomi Owusu, CEO and Co-founder \u2013 Tickaroo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitalcontentnext.org\\\/blog\\\/2025\\\/12\\\/01\\\/diversity-is-an-effective-business-strategy-not-a-slogan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalcontentnext.org\\\/blog\\\/2025\\\/12\\\/01\\\/diversity-is-an-effective-business-strategy-not-a-slogan\\\/\"},\"author\":{\"name\":\"Naomi Owusu, CEO and Co-founder \u2013 Tickaroo\",\"@id\":\"https:\\\/\\\/digitalcontentnext.org\\\/#\\\/schema\\\/person\\\/515a9424a76fd4effc1b20c118825956\"},\"headline\":\"Diversity is an effective business strategy, not a slogan\",\"datePublished\":\"2025-12-01T12:29:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitalcontentnext.org\\\/blog\\\/2025\\\/12\\\/01\\\/diversity-is-an-effective-business-strategy-not-a-slogan\\\/\"},\"wordCount\":995,\"publisher\":{\"@id\":\"https:\\\/\\\/digitalcontentnext.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalcontentnext.org\\\/blog\\\/2025\\\/12\\\/01\\\/diversity-is-an-effective-business-strategy-not-a-slogan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalcontentnext.org\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Diversity_AudienceExpectations.jpg\",\"keywords\":[\"audience acquisition\",\"engagement\",\"supporter\"],\"articleSection\":[\"Audiences\",\"Diversity, Equity &amp; 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