{"id":46684,"date":"2026-01-29T07:36:00","date_gmt":"2026-01-29T12:36:00","guid":{"rendered":"https:\/\/digitalcontentnext.org\/?p=46684"},"modified":"2026-01-29T09:26:44","modified_gmt":"2026-01-29T14:26:44","slug":"fast-growth-has-an-infrastructure-gap","status":"publish","type":"post","link":"https:\/\/digitalcontentnext.org\/blog\/2026\/01\/29\/fast-growth-has-an-infrastructure-gap\/","title":{"rendered":"FAST growth has an infrastructure gap"},"content":{"rendered":"<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2026%2F01%2F29%2Ffast-growth-has-an-infrastructure-gap%2F&text=FAST%20growth%20has%20an%20infrastructure%20gap&via=DCNorg\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2026%2F01%2F29%2Ffast-growth-has-an-infrastructure-gap%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mastodon shariff-nocustomcolor\" style=\"background-color:#563ACC\"><a href=\"https:\/\/s2f.kytta.dev\/?text=FAST%20growth%20has%20an%20infrastructure%20gap https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2026%2F01%2F29%2Ffast-growth-has-an-infrastructure-gap%2F\" title=\"Share on Mastodon\" aria-label=\"Share on Mastodon\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#6364FF; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"75\" height=\"79\" viewBox=\"0 0 75 79\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M37.813-.025C32.462-.058 27.114.13 21.79.598c-8.544.621-17.214 5.58-20.203 13.931C-1.12 23.318.408 32.622.465 41.65c.375 7.316.943 14.78 3.392 21.73 4.365 9.465 14.781 14.537 24.782 15.385 7.64.698 15.761-.213 22.517-4.026a54.1 54.1 0 0 0 .01-6.232c-6.855 1.316-14.101 2.609-21.049 1.074-3.883-.88-6.876-4.237-7.25-8.215-1.53-3.988 3.78-.43 5.584-.883 9.048 1.224 18.282.776 27.303-.462 7.044-.837 14.26-4.788 16.65-11.833 2.263-6.135 1.215-12.79 1.698-19.177.06-3.84.09-7.692-.262-11.52C72.596 7.844 63.223.981 53.834.684a219.453 219.453 0 0 0-16.022-.71zm11.294 12.882c5.5-.067 10.801 4.143 11.67 9.653.338 1.48.471 3 .471 4.515v21.088h-8.357c-.07-7.588.153-15.182-.131-22.765-.587-4.368-7.04-5.747-9.672-2.397-2.422 3.04-1.47 7.155-1.67 10.735v6.392h-8.307c-.146-4.996.359-10.045-.404-15.002-1.108-4.218-7.809-5.565-10.094-1.666-1.685 3.046-.712 6.634-.976 9.936v14.767h-8.354c.109-8.165-.238-16.344.215-24.5.674-5.346 5.095-10.389 10.676-10.627 4.902-.739 10.103 2.038 12.053 6.631.375 1.435 1.76 1.932 1.994.084 1.844-3.704 5.501-6.739 9.785-6.771.367-.044.735-.068 1.101-.073z\"\/><defs><linearGradient id=\"paint0_linear_549_34\" x1=\"37.0692\" y1=\"0\" x2=\"37.0692\" y2=\"79\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#6364FF\"\/><stop offset=\"1\" stop-color=\"#563ACC\"\/><\/linearGradient><\/defs><\/svg><\/span><\/a><\/li><\/ul><\/div>\n<p>FAST is scaling faster than the infrastructure designed to support it. Audience adoption is real, advertiser interest is rising, and channels are multiplying but discovery, measurement, and standards remain uneven. Through my experience operating the FAST channel <a href=\"https:\/\/swerve.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swerve Sports<\/a>, an important market reality has come into focus: success in this market isn\u2019t just driven by content launches but also how content is surfaced, packaged, and understood.<\/p>\n\n\n\n<p>These fundamental infrastructure realities are is already changing how  Free Ad-Supported Streaming TV (FAST) operators think about programming, production, and discovery. Here are practical lessons this reality is forcing FAST operators to address:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-discovery-is-still-driven-by-people-platforms-and-the-guide\">Discovery is still driven by people, platforms, and the guide<\/h2>\n\n\n\n<p>One of the most consistent drivers of viewership we\u2019ve seen is still the simplest: When athletes tell their social followers to tune in, viewership spikes. Across every sport Swerve has worked with \u2014 from boxing and MMA to volleyball, basketball, and football \u2014 athlete promotion reliably moves audiences. In a crowded FAST environment, <a href=\"https:\/\/digitalcontentnext.org\/blog\/2025\/04\/07\/gen-z-is-creating-new-rules-of-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">social influence remains a key discovery engine.<\/a> Leagues and rights holders that understand how to activate athletes have a meaningful advantage.<\/p>\n\n\n\n<p>Platform promotion matters too, and it often favors live events. Swerve streams more than 300 live events per year on average, and there\u2019s tremendous opportunity for expansion in live events on FAST. But one of the more important realities we\u2019ve observed is that live isn\u2019t always the top performer. Across many types of sports, replays often outperform live events. A major reason is straightforward: Viewers are discovering content by browsing the on-screen guide. That behavior underscores the importance of detailed, accurate, informative metadata and the UI decisions that determine whether content is findable in the first place. FAST may be delivered through streaming, but discovery often functions like linear television: What\u2019s visible wins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-libraries-and-replays-are-doing-more-work-than-we-expected\">Libraries and replays are doing more work than we expected<\/h2>\n\n\n\n<p>Because guide browsing is such a powerful driver, FAST can create unexpected opportunities for content that already exists. For new and existing leagues benefiting from investment and momentum right now, FAST provides another shot at reaching a wider audience, especially for rights holders with video libraries of competitions they haven\u2019t showcased because they\u2019ve had other priorities. Replays and libraries don\u2019t just fill hours; they create more entry points for discovery, and more chances for viewers to stumble into a sport or league they didn\u2019t know they\u2019d care about. The fundamentals are there, but channels and rights holders need to package that depth in a way that supports browsing behavior.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-audience-appetite-is-broader-than-legacy-assumptions\">Audience appetite is broader than legacy assumptions<\/h2>\n\n\n\n<p>With two quarters of data, we\u2019re seeing clear patterns in what performs, while we continue to test and refine programming. Some of the results have been surprising. STIHL Timbersports events, featuring competitive wood-chopping with chainsaws and axes, defy geographic boundaries, with competitions from Benelux countries performing as well as competitions from the U.S. and Canada. Other top-performing standouts include Women\u2019s Football Alliance and Athletes Unlimited basketball and volleyball.<\/p>\n\n\n\n<p>The range of competitions that can perform well \u2014 from trampoline to poker to pool \u2014 also reflects research Swerve conducted in 2025 showing younger audiences\u2019 willingness and interest in following more than a handful of sports. We\u2019ve leaned into that insight through our partnership with Rebel Girls, launching a weekly family program featuring outstanding women athletes in a Saturday-morning time slot. The point isn\u2019t that every niche will break out. It\u2019s that FAST audiences appear more open than many operators assume. Channels that program with curiosity, consistency, and clear packaging can unlock demand that looks invisible in other distribution environments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-production-investment-is-a-key-threshold-for-success\">Production investment is a key threshold for success<\/h2>\n\n\n\n<p>Another key lesson for new and evolving sports leagues is the importance of production. This is true for long-form live matches, but it\u2019s also true (and increasingly urgent) for short-form video, particularly for anyone trying to capture attention among younger audiences. For newer and smaller leagues seeking to build fandom, production can make or break their ability to develop relationships with fans who are used to established norms.<\/p>\n\n\n\n<p>Production investment also allows rights holders to control their IP, which matters for developing leagues where image and storytelling are inseparable from growth. Not every league has the financial capability to shoot with more than one camera, and some struggle to finance production for an entire season. But technology can help: from AI captioning to cloud production, newer, lower-cost tools have lowered the barrier to entry. What hasn\u2019t changed is the underlying reality that production quality shapes trust and trust shapes retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-infrastructure-is-a-barrier-nbsp-to-fast-growth\">Infrastructure is a barrier&nbsp;to FAST growth<\/h2>\n\n\n\n<p>FAST is in a convergence moment, with platform growth, live content appetite, and expanding libraries colliding with a persistent lack of standardization and robust infrastructure. Tracking analytics across different platforms remains challenging. The lack of third-party metrics is maddening. And the industry\u2019s unwillingness to agree to and adhere to common standards creates friction for creators, platforms, and audiences alike.<\/p>\n\n\n\n<p>The live events and libraries are there. The athletes are there. The audience appetite is there. What we\u2019ve learned so far is that the constraint is less about supply and more about infrastructure: standardization, data sharing, and discoverability. FAST\u2019s next phase of growth will depend on whether those systems evolve fast enough to match the pace of the market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-putting-swerve-s-fast-lessons-into-practice\">Putting Swerve\u2019s FAST lessons Into practice<\/h2>\n\n\n\n<p>Swerve\u2019s early experience on FAST has reinforced that growth alone isn\u2019t the differentiator. Planning full seasons, pairing live events with replays, and making content easy to find has mattered as much as launching more programming. As FAST continues to scale, the operators who win will be those who understand that programming, production, and discovery function as one system and build accordingly.<\/p>\n<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2026%2F01%2F29%2Ffast-growth-has-an-infrastructure-gap%2F&text=FAST%20growth%20has%20an%20infrastructure%20gap&via=DCNorg\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2026%2F01%2F29%2Ffast-growth-has-an-infrastructure-gap%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mastodon shariff-nocustomcolor\" style=\"background-color:#563ACC\"><a href=\"https:\/\/s2f.kytta.dev\/?text=FAST%20growth%20has%20an%20infrastructure%20gap https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2026%2F01%2F29%2Ffast-growth-has-an-infrastructure-gap%2F\" title=\"Share on Mastodon\" aria-label=\"Share on Mastodon\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#6364FF; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"75\" height=\"79\" viewBox=\"0 0 75 79\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M37.813-.025C32.462-.058 27.114.13 21.79.598c-8.544.621-17.214 5.58-20.203 13.931C-1.12 23.318.408 32.622.465 41.65c.375 7.316.943 14.78 3.392 21.73 4.365 9.465 14.781 14.537 24.782 15.385 7.64.698 15.761-.213 22.517-4.026a54.1 54.1 0 0 0 .01-6.232c-6.855 1.316-14.101 2.609-21.049 1.074-3.883-.88-6.876-4.237-7.25-8.215-1.53-3.988 3.78-.43 5.584-.883 9.048 1.224 18.282.776 27.303-.462 7.044-.837 14.26-4.788 16.65-11.833 2.263-6.135 1.215-12.79 1.698-19.177.06-3.84.09-7.692-.262-11.52C72.596 7.844 63.223.981 53.834.684a219.453 219.453 0 0 0-16.022-.71zm11.294 12.882c5.5-.067 10.801 4.143 11.67 9.653.338 1.48.471 3 .471 4.515v21.088h-8.357c-.07-7.588.153-15.182-.131-22.765-.587-4.368-7.04-5.747-9.672-2.397-2.422 3.04-1.47 7.155-1.67 10.735v6.392h-8.307c-.146-4.996.359-10.045-.404-15.002-1.108-4.218-7.809-5.565-10.094-1.666-1.685 3.046-.712 6.634-.976 9.936v14.767h-8.354c.109-8.165-.238-16.344.215-24.5.674-5.346 5.095-10.389 10.676-10.627 4.902-.739 10.103 2.038 12.053 6.631.375 1.435 1.76 1.932 1.994.084 1.844-3.704 5.501-6.739 9.785-6.771.367-.044.735-.068 1.101-.073z\"\/><defs><linearGradient id=\"paint0_linear_549_34\" x1=\"37.0692\" y1=\"0\" x2=\"37.0692\" y2=\"79\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#6364FF\"\/><stop offset=\"1\" stop-color=\"#563ACC\"\/><\/linearGradient><\/defs><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>FAST is scaling faster than the infrastructure designed to support it. Audience adoption is real, advertiser interest is rising, and channels are multiplying but discovery, measurement, and standards remain uneven&#8230;.<\/p>\n","protected":false},"author":3747,"featured_media":46687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3041,4845],"tags":[24,4428],"coauthors":[4511],"class_list":["post-46684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-post","category-video","tag-digital-video","tag-fast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FAST growth has an infrastructure gap - Digital Content Next<\/title>\n<meta name=\"description\" content=\"Rapid growth exposes the need for discovery, measurement and standards, which impact how FAST operators approach programming and production.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalcontentnext.org\/blog\/2026\/01\/29\/fast-growth-has-an-infrastructure-gap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FAST growth has an infrastructure gap\" \/>\n<meta property=\"og:description\" content=\"FAST is scaling faster than the infrastructure designed to support it. Audience adoption is real, advertiser interest is rising, and channels are\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalcontentnext.org\/blog\/2026\/01\/29\/fast-growth-has-an-infrastructure-gap\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Content Next\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-29T12:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T14:26:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalcontentnext.org\/wp-content\/uploads\/2026\/01\/FASTinfrustructuregap.png\" \/>\n\t<meta property=\"og:image:width\" content=\"867\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christy Tanner \u2013 Founder, Coraly Partners &amp; Chair, Swerve Sports\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DCNorg\" \/>\n<meta name=\"twitter:site\" content=\"@DCNorg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christy Tanner \u2013 Founder, Coraly Partners &amp; Chair, Swerve Sports\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitalcontentnext.org\\\/blog\\\/2026\\\/01\\\/29\\\/fast-growth-has-an-infrastructure-gap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalcontentnext.org\\\/blog\\\/2026\\\/01\\\/29\\\/fast-growth-has-an-infrastructure-gap\\\/\"},\"author\":{\"name\":\"Christy Tanner \u2013 Founder, Coraly Partners &amp; Chair, Swerve Sports\",\"@id\":\"https:\\\/\\\/digitalcontentnext.org\\\/#\\\/schema\\\/person\\\/ef6c37b84d815f456f93af0aa6a8aec7\"},\"headline\":\"FAST growth has an infrastructure gap\",\"datePublished\":\"2026-01-29T12:36:00+00:00\",\"dateModified\":\"2026-01-29T14:26:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitalcontentnext.org\\\/blog\\\/2026\\\/01\\\/29\\\/fast-growth-has-an-infrastructure-gap\\\/\"},\"wordCount\":967,\"publisher\":{\"@id\":\"https:\\\/\\\/digitalcontentnext.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalcontentnext.org\\\/blog\\\/2026\\\/01\\\/29\\\/fast-growth-has-an-infrastructure-gap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalcontentnext.org\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/FASTinfrustructuregap.png\",\"keywords\":[\"digital video\",\"FAST\"],\"articleSection\":[\"Featured Post\",\"Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitalcontentnext.org\\\/blog\\\/2026\\\/01\\\/29\\\/fast-growth-has-an-infrastructure-gap\\\/\",\"url\":\"https:\\\/\\\/digitalcontentnext.org\\\/blog\\\/2026\\\/01\\\/29\\\/fast-growth-has-an-infrastructure-gap\\\/\",\"name\":\"FAST growth has an infrastructure gap - 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