{"id":46929,"date":"2026-03-26T07:36:00","date_gmt":"2026-03-26T11:36:00","guid":{"rendered":"https:\/\/digitalcontentnext.org\/?p=46929"},"modified":"2026-03-09T13:30:44","modified_gmt":"2026-03-09T17:30:44","slug":"how-the-wall-street-journal-is-reaching-the-next-generation-on-tiktok","status":"publish","type":"post","link":"https:\/\/digitalcontentnext.org\/blog\/2026\/03\/26\/how-the-wall-street-journal-is-reaching-the-next-generation-on-tiktok\/","title":{"rendered":"How The Wall Street Journal is reaching the next generation on TikTok"},"content":{"rendered":"<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2026%2F03%2F26%2Fhow-the-wall-street-journal-is-reaching-the-next-generation-on-tiktok%2F&text=How%20The%20Wall%20Street%20Journal%20is%20reaching%20the%20next%20generation%20on%20TikTok&via=DCNorg\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2026%2F03%2F26%2Fhow-the-wall-street-journal-is-reaching-the-next-generation-on-tiktok%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mastodon shariff-nocustomcolor\" style=\"background-color:#563ACC\"><a href=\"https:\/\/s2f.kytta.dev\/?text=How%20The%20Wall%20Street%20Journal%20is%20reaching%20the%20next%20generation%20on%20TikTok https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2026%2F03%2F26%2Fhow-the-wall-street-journal-is-reaching-the-next-generation-on-tiktok%2F\" title=\"Share on Mastodon\" aria-label=\"Share on Mastodon\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#6364FF; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"75\" height=\"79\" viewBox=\"0 0 75 79\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M37.813-.025C32.462-.058 27.114.13 21.79.598c-8.544.621-17.214 5.58-20.203 13.931C-1.12 23.318.408 32.622.465 41.65c.375 7.316.943 14.78 3.392 21.73 4.365 9.465 14.781 14.537 24.782 15.385 7.64.698 15.761-.213 22.517-4.026a54.1 54.1 0 0 0 .01-6.232c-6.855 1.316-14.101 2.609-21.049 1.074-3.883-.88-6.876-4.237-7.25-8.215-1.53-3.988 3.78-.43 5.584-.883 9.048 1.224 18.282.776 27.303-.462 7.044-.837 14.26-4.788 16.65-11.833 2.263-6.135 1.215-12.79 1.698-19.177.06-3.84.09-7.692-.262-11.52C72.596 7.844 63.223.981 53.834.684a219.453 219.453 0 0 0-16.022-.71zm11.294 12.882c5.5-.067 10.801 4.143 11.67 9.653.338 1.48.471 3 .471 4.515v21.088h-8.357c-.07-7.588.153-15.182-.131-22.765-.587-4.368-7.04-5.747-9.672-2.397-2.422 3.04-1.47 7.155-1.67 10.735v6.392h-8.307c-.146-4.996.359-10.045-.404-15.002-1.108-4.218-7.809-5.565-10.094-1.666-1.685 3.046-.712 6.634-.976 9.936v14.767h-8.354c.109-8.165-.238-16.344.215-24.5.674-5.346 5.095-10.389 10.676-10.627 4.902-.739 10.103 2.038 12.053 6.631.375 1.435 1.76 1.932 1.994.084 1.844-3.704 5.501-6.739 9.785-6.771.367-.044.735-.068 1.101-.073z\"\/><defs><linearGradient id=\"paint0_linear_549_34\" x1=\"37.0692\" y1=\"0\" x2=\"37.0692\" y2=\"79\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#6364FF\"\/><stop offset=\"1\" stop-color=\"#563ACC\"\/><\/linearGradient><\/defs><\/svg><\/span><\/a><\/li><\/ul><\/div>\n<p>The Wall Street Journal recently surpassed 1 million followers on TikTok. We didn\u2019t hit this milestone by chasing viral hits, but by blending what works on the platform with what makes the Journal distinctive.<\/p>\n\n\n\n<p>The main goal of our social media team is to bring people into The Wall Street Journal universe. And when we consider that <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/09\/25\/1-in-5-americans-now-regularly-get-news-on-tiktok-up-sharply-from-2020\/\">1 in 5 adults are no<\/a><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/09\/25\/1-in-5-americans-now-regularly-get-news-on-tiktok-up-sharply-from-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">w<\/a><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/09\/25\/1-in-5-americans-now-regularly-get-news-on-tiktok-up-sharply-from-2020\/\"> getting their news on TikTok<\/a> according to a recent Pew Research survey, it\u2019s a platform of significant importance.<\/p>\n\n\n\n<p>For current subscribers, these videos reinforce the value of their subscription. For non-subscribers, we\u2019re giving them a reason to build a relationship with us and, hopefully, a reason to subscribe.<\/p>\n\n\n\n<p>By focusing on exclusivity, authenticity, and trust\u2014principles that matter more than ever amid today\u2019s ocean of AI-generated content\u2014we sharpened and refined our editorial output. As a result, our audiences responded with sustained attention and deeper engagement. Here is the strategic playbook we used to achieve those results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-each-video-has-a-purpose\">Each video has a purpose<\/h2>\n\n\n\n<p id=\"h-each-video-has-a-purpose-since-2022-we-ve-experimented-with-a-variety-of-styles-topics-and-formats-but-the-biggest-lesson-from-our-first-1-700-videos-is-that-every-piece-of-content-must-have-a-specific-intent-some-will-be-conversation-starters-like-our-piece-about-how-italian-pasta-could-be-decimated-by-tariffs-or-billie-eilish-s-message-to-billionaires-at-our-wsj-magazine-innovator-awards-nbsp\">Since 2022, we\u2019ve experimented with a variety of styles, topics and formats. But the biggest lesson from our first 1,700 videos is that every piece of content must have a specific intent.<\/p>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@wallstreetjournal\/video\/7603502178577288462\" data-video-id=\"7603502178577288462\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@wallstreetjournal\" href=\"https:\/\/www.tiktok.com\/@wallstreetjournal?refer=embed\">@wallstreetjournal<\/a> <p>Bad Bunny told viewers they had \u201cfour months to learn\u201d Spanish before the Super Bowl\u2014and they\u2019re actually doing it. Host\/Producer: @farahoteroamad  Reporter: Elias Leight  <a title=\"superbowl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/superbowl?refer=embed\">#superbowl<\/a> <a title=\"nfl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nfl?refer=embed\">#nfl<\/a> <a title=\"badbunny\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/badbunny?refer=embed\">#BadBunny<\/a> <a title=\"superbowlhalftimeshow2026\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/superbowlhalftimeshow2026?refer=embed\">#superbowlhalftimeshow2026<\/a>  <a title=\"wsj\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wsj?refer=embed\">#WSJ<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - The Wall Street Journal\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7603502084910729998?refer=embed\">\u266c original sound &#8211; The Wall Street Journal<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p id=\"h-each-video-has-a-purpose-since-2022-we-ve-experimented-with-a-variety-of-styles-topics-and-formats-but-the-biggest-lesson-from-our-first-1-700-videos-is-that-every-piece-of-content-must-have-a-specific-intent-some-will-be-conversation-starters-like-our-piece-about-how-italian-pasta-could-be-decimated-by-tariffs-or-billie-eilish-s-message-to-billionaires-at-our-wsj-magazine-innovator-awards-nbsp\"><br>Some will be conversation starters, like our piece about <a href=\"https:\/\/www.tiktok.com\/@wallstreetjournal\/video\/7571143732754517262\" target=\"_blank\" rel=\"noreferrer noopener\">how Italian pasta could be decimated by tariffs<\/a>, or <a href=\"https:\/\/www.tiktok.com\/@wallstreetjournal\/video\/7567013129725545742\">Billie Eilish\u2019s message to billionaires<\/a> at our WSJ. Magazine Innovator Awards.\u00a0<\/p>\n\n\n\n<p id=\"h-some-will-add-to-an-existing-conversation-this-might-be-joining-sports-reporter-laine-higgins-in-a-curling-rink-when-the-winter-olympics-made-us-all-obsessed-with-curling-or-explaining-how-bad-bunny-s-super-bowl-performance-inspired-fans-to-learn-spanish\">Some will add to an existing conversation. This might be joining sports reporter Laine Higgins in <a href=\"https:\/\/www.tiktok.com\/@wallstreetjournal\/video\/7604884530100440334\" target=\"_blank\" rel=\"noreferrer noopener\">a curling rink<\/a> when the Winter Olympics made us all obsessed with curling, or explaining how Bad Bunny\u2019s Super Bowl performance <a href=\"https:\/\/www.tiktok.com\/@wallstreetjournal\/video\/7603502178577288462\" target=\"_blank\" rel=\"noreferrer noopener\">inspired fans to learn Spanish<\/a>.<\/p>\n\n\n\n<p id=\"h-others-showcase-our-exclusive-reporting-or-distinctive-storytelling-this-demonstrates-our-value-by-showing-audiences-something-they-can-t-get-anywhere-else-for-example-we-asked-why-americans-traveling-abroad-love-visiting-costco-and-looked-inside-the-titan-submersible-with-an-interactive-graphic-nbsp\">Others showcase our exclusive reporting or distinctive storytelling. This demonstrates our value by showing audiences something they can\u2019t get anywhere else. For example, we asked why Americans traveling abroad <a href=\"https:\/\/www.tiktok.com\/@wallstreetjournal\/video\/7598669794094714167\">love visiting Costco<\/a>, and looked inside the <a href=\"https:\/\/www.tiktok.com\/@wallstreetjournal\/video\/7247238068430753066?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Titan submersible<\/a> with an interactive graphic.\u00a0<\/p>\n\n\n\n<p>By laying out a purpose from the outset, we were able to focus our storytelling and publish each piece with a clear \u2018why\u2019, telling the viewer what\u2019s in it for them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-promote-individuals-not-just-the-brand\">Promote individuals, not just the brand<\/h2>\n\n\n\n<p id=\"h-promote-individuals-not-just-the-brandby-launching-the-talent-lab-a-new-team-in-our-newsroom-that-trains-and-upskills-journalists-in-audience-building-we-ve-been-able-to-expand-our-focus-on-the-reporters-themselves-on-social-media-audiences-want-to-know-the-people-behind-the-reporting-and-we-want-our-reporters-expertise-to-help-build-the-credibility-and-trust-that-people-crave\">By launching the Talent Lab, a new team in our newsroom that trains and upskills journalists in audience-building, we\u2019ve been able to expand our focus on the reporters themselves. On social media, audiences want to know the people behind the reporting, and we want our reporters\u2019 expertise to help build the credibility and trust that people crave.\u00a0<\/p>\n\n\n\n<p id=\"h-promote-individuals-not-just-the-brandby-launching-the-talent-lab-a-new-team-in-our-newsroom-that-trains-and-upskills-journalists-in-audience-building-we-ve-been-able-to-expand-our-focus-on-the-reporters-themselves-on-social-media-audiences-want-to-know-the-people-behind-the-reporting-and-we-want-our-reporters-expertise-to-help-build-the-credibility-and-trust-that-people-crave\">In the ultimate example, Ryan Knutson, co-host of our daily podcast <em>The Journal<\/em>, went to a party <a href=\"https:\/\/www.tiktok.com\/@wallstreetjournal\/video\/7586151792044526861\" target=\"_blank\" rel=\"noreferrer noopener\">for people named Ryan<\/a> and took behind-the-scenes footage for our team to tell the story from the inside. It was a great case of lowering the barrier between the host and the audience, allowing us to connect them in a way that might be more difficult for a straightforward article.<\/p>\n\n\n\n<p id=\"h-promote-individuals-not-just-the-brandby-launching-the-talent-lab-a-new-team-in-our-newsroom-that-trains-and-upskills-journalists-in-audience-building-we-ve-been-able-to-expand-our-focus-on-the-reporters-themselves-on-social-media-audiences-want-to-know-the-people-behind-the-reporting-and-we-want-our-reporters-expertise-to-help-build-the-credibility-and-trust-that-people-crave\">We\u2019ve seen similar success on LinkedIn. <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7414652115513696256\/?originTrackingId=wvpVCEHYRiCo6YMAbDDDGw%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Ben Cohen\u2019s video<\/a> about the Ford engineer who created the dashboard arrow to show which side your gas tank is on was a simple idea expertly executed. We helped produce a piece for Ben that performed exceptionally well on his personal LinkedIn account, which we then amplified across our <a href=\"https:\/\/www.tiktok.com\/@wallstreetjournal\/video\/7592378455879208247\">TikTok<\/a> and <a href=\"https:\/\/www.instagram.com\/reel\/DTNnmTmDGNp\/\">Instagram<\/a> pages.<\/p>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@wallstreetjournal\/video\/7586151792044526861\" data-video-id=\"7586151792044526861\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@wallstreetjournal\" href=\"https:\/\/www.tiktok.com\/@wallstreetjournal?refer=embed\">@wallstreetjournal<\/a> <p>WSJ\u2019s Ryan Knutson reported from a party exclusively for people named Ryan. The group\u2019s eventual goal? To break the record for the most people with one name in the same location. Host\/Reporter: Ryan Knutson Producer: @jacob.ohara <a title=\"ryanmeetup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ryanmeetup?refer=embed\">#ryanmeetup<\/a> <a title=\"ryan\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ryan?refer=embed\">#ryan<\/a> <a title=\"wsj\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wsj?refer=embed\">#wsj<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - The Wall Street Journal - The Wall Street Journal\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-The-Wall-Street-Journal-7586151918007749390?refer=embed\">\u266c original sound &#8211; The Wall Street Journal &#8211; The Wall Street Journal<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p id=\"h-promote-individuals-not-just-the-brandby-launching-the-talent-lab-a-new-team-in-our-newsroom-that-trains-and-upskills-journalists-in-audience-building-we-ve-been-able-to-expand-our-focus-on-the-reporters-themselves-on-social-media-audiences-want-to-know-the-people-behind-the-reporting-and-we-want-our-reporters-expertise-to-help-build-the-credibility-and-trust-that-people-crave\">The goal here is to move beyond relying solely on our institutional voice. By encouraging reporters to promote their journalism on their individual pages we bring the audience closer to the people who make the Journal what it is. In a media environment where audiences increasingly gravitate toward individual voices over institutional brands, investing in reporter-led audience development positions us to build trust and loyalty in ways that align with how people connect with journalism today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-video-producers-are-key\">Social video producers are key<\/h2>\n\n\n\n<p id=\"h-social-video-producers-are-keyour-social-video-producers-act-as-strategic-bridge-builders-sometimes-they-are-the-faces-on-screen-such-as-julia-munslow-and-other-times-they-are-coaches-guiding-reporters-through-the-technical-nitty-gritty-of-lighting-mic-placement-and-self-filming-on-complex-pieces-their-role-shifts-to-translator-working-one-on-one-with-reporters-to-turn-their-stories-into-a-format-that-feels-native-to-the-platform-while-some-reporters-gravitate-toward-the-camera-naturally-some-may-prefer-to-keep-their-focus-on-reporting-and-writing-our-social-producers-are-the-village-that-ensures-their-expertise-gets-the-visual-treatment-it-deserves\">Our social video producers act as strategic bridge-builders. Sometimes they are the faces on screen, such as <a href=\"https:\/\/www.tiktok.com\/@juliamunslow?lang=en\">Julia Munslow<\/a>, and other times they are coaches, guiding reporters through the technical nitty-gritty of lighting, mic placement and self-filming. On complex pieces, their role shifts to translator\u2014working one-on-one with reporters to turn their stories into a format that feels native to the platform.<br><br>While some reporters gravitate toward the camera naturally, some may prefer to keep their focus on reporting and writing. Our social producers are the &#8220;village&#8221; that ensures their expertise gets the visual treatment it deserves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-toward-the-next-million\">Looking toward the next million<\/h2>\n\n\n\n<p id=\"h-looking-toward-the-next-millionsurpassing-1-million-followers-is-a-milestone-but-the-real-work-is-maintaining-momentum-we-are-currently-honing-our-short-form-video-strategy-on-linkedin-x-and-instagram-reels-as-well-as-our-own-wsj-app-design-updates-to-our-platforms-allow-us-to-showcase-this-format-in-a-way-that-matches-how-audiences-consume-content-in-2026\">Surpassing 1 million followers is a milestone, but the real work is maintaining momentum. We are currently honing our short-form video strategy on LinkedIn, X and Instagram Reels, as well as our own WSJ app. Design updates to our platforms allow us to showcase this format in a way that matches how audiences consume content in 2026.<\/p>\n\n\n\n<p>The goal of our social team is to share our journalism with the widest possible audience by meeting people exactly where they are. We\u2019ve proven that a legacy media organization can be authentic in its social presence: by showing the world the reporters behind our stories, we aren&#8217;t just gaining followers, we\u2019re building the next generation of The Wall Street Journal&#8217;s audience.<\/p>\n<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2026%2F03%2F26%2Fhow-the-wall-street-journal-is-reaching-the-next-generation-on-tiktok%2F&text=How%20The%20Wall%20Street%20Journal%20is%20reaching%20the%20next%20generation%20on%20TikTok&via=DCNorg\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2026%2F03%2F26%2Fhow-the-wall-street-journal-is-reaching-the-next-generation-on-tiktok%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mastodon shariff-nocustomcolor\" style=\"background-color:#563ACC\"><a href=\"https:\/\/s2f.kytta.dev\/?text=How%20The%20Wall%20Street%20Journal%20is%20reaching%20the%20next%20generation%20on%20TikTok https%3A%2F%2Fdigitalcontentnext.org%2Fblog%2F2026%2F03%2F26%2Fhow-the-wall-street-journal-is-reaching-the-next-generation-on-tiktok%2F\" title=\"Share on Mastodon\" aria-label=\"Share on Mastodon\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#6364FF; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"75\" height=\"79\" viewBox=\"0 0 75 79\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M37.813-.025C32.462-.058 27.114.13 21.79.598c-8.544.621-17.214 5.58-20.203 13.931C-1.12 23.318.408 32.622.465 41.65c.375 7.316.943 14.78 3.392 21.73 4.365 9.465 14.781 14.537 24.782 15.385 7.64.698 15.761-.213 22.517-4.026a54.1 54.1 0 0 0 .01-6.232c-6.855 1.316-14.101 2.609-21.049 1.074-3.883-.88-6.876-4.237-7.25-8.215-1.53-3.988 3.78-.43 5.584-.883 9.048 1.224 18.282.776 27.303-.462 7.044-.837 14.26-4.788 16.65-11.833 2.263-6.135 1.215-12.79 1.698-19.177.06-3.84.09-7.692-.262-11.52C72.596 7.844 63.223.981 53.834.684a219.453 219.453 0 0 0-16.022-.71zm11.294 12.882c5.5-.067 10.801 4.143 11.67 9.653.338 1.48.471 3 .471 4.515v21.088h-8.357c-.07-7.588.153-15.182-.131-22.765-.587-4.368-7.04-5.747-9.672-2.397-2.422 3.04-1.47 7.155-1.67 10.735v6.392h-8.307c-.146-4.996.359-10.045-.404-15.002-1.108-4.218-7.809-5.565-10.094-1.666-1.685 3.046-.712 6.634-.976 9.936v14.767h-8.354c.109-8.165-.238-16.344.215-24.5.674-5.346 5.095-10.389 10.676-10.627 4.902-.739 10.103 2.038 12.053 6.631.375 1.435 1.76 1.932 1.994.084 1.844-3.704 5.501-6.739 9.785-6.771.367-.044.735-.068 1.101-.073z\"\/><defs><linearGradient id=\"paint0_linear_549_34\" x1=\"37.0692\" y1=\"0\" x2=\"37.0692\" y2=\"79\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#6364FF\"\/><stop offset=\"1\" stop-color=\"#563ACC\"\/><\/linearGradient><\/defs><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>The Wall Street Journal recently surpassed 1 million followers on TikTok. We didn\u2019t hit this milestone by chasing viral hits, but by blending what works on the platform with what&#8230;<\/p>\n","protected":false},"author":4691,"featured_media":46936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5015,3041,4845],"tags":[4941,2455,23],"coauthors":[5052],"class_list":["post-46929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiences","category-featured-post","category-video","tag-audience-acquisition","tag-social-media-distribution","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How WSJ is reaching the next generation on TikTok - Digital Content Next<\/title>\n<meta name=\"description\" content=\"A look at WSJ&#039;s strategy platform native video strategy that drives sustained attention and deeper audience connection on TikTok and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalcontentnext.org\/blog\/2026\/03\/26\/how-the-wall-street-journal-is-reaching-the-next-generation-on-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How The Wall Street Journal is reaching the next generation on TikTok\" \/>\n<meta property=\"og:description\" content=\"The Wall Street Journal recently surpassed 1 million followers on TikTok. 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